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| bimberi | Hm, there has been some discussion about the Marketing Team's purpose. Probably not for the first time I'll wager. Mailing List discussion doesn't seem to work for it (to me anyway). Perhaps a /Purpose wikipage to workshop and discuss it. Thoughts? | 02:46 |
|---|---|---|
| Burgundavia | bimberi: I don't the purpose is what we are lacking. I think we are lacking concrete projects | 02:47 |
| Burgundavia | I don' think, rather | 02:48 |
| bimberi | Burgundavia: others say we are lacking data - so the purpose, initially, should be to collect that | 02:48 |
| Burgundavia | data is hard to collect | 02:48 |
| Burgundavia | not saying we shouldn't, but there are clear things we can do | 02:49 |
| bimberi | clear? | 02:50 |
| Burgundavia | for the corporate/institutional side, create case studies and similar content | 02:51 |
| Burgundavia | for the home user, expand our network of non-tech reporters and court them | 02:51 |
| bimberi | yep, collect data on them ;) | 02:52 |
| Burgundavia | different kind of data | 02:52 |
| bimberi | yes, ok, data collection in parallel then | 02:56 |
| Burgundavia | I still just don't see the data for data collection | 02:57 |
| Burgundavia | the ROI is just too low | 02:57 |
| bimberi | ? | 02:57 |
| Burgundavia | the amount of time you would spend on it, vs what you get from it just isn't worth it | 02:57 |
| Burgundavia | better to spend that time on what I mentioned above | 02:58 |
| bimberi | the first step to marketing is Understanding though | 02:58 |
| Burgundavia | we *know* those are areas where we are weak | 02:58 |
| bimberi | yes, but are they effective marketing tools | 02:58 |
| bimberi | ? | 02:58 |
| Burgundavia | yes | 02:58 |
| Burgundavia | large organizations demand case studies | 02:59 |
| Burgundavia | and home users need to simply know about us | 02:59 |
| bimberi | ok, we should do them then | 02:59 |
| bimberi | we need to know what home users want though | 02:59 |
| Burgundavia | we already know that | 02:59 |
| bimberi | where? | 02:59 |
| bimberi | i think i know btw | 03:00 |
| Burgundavia | home users want a toaster | 03:00 |
| bimberi | please... | 03:01 |
| Burgundavia | they want something that does what they want and doesn't have the issues their curent machine has | 03:01 |
| Burgundavia | an appliance, not a computer | 03:01 |
| bimberi | yes, but with what features to differentiate from the other toasters | 03:02 |
| Burgundavia | home users don't want "features" | 03:02 |
| Burgundavia | they are sick of "features" | 03:02 |
| bimberi | benefits then | 03:02 |
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| Burgundavia | sorry, hit ctrl-w | 03:03 |
| bimberi | ah :) | 03:03 |
| Burgundavia | watch your parents for about half an hour and what will tell you what 50% of home users want | 03:03 |
| Burgundavia | what I am saying is that finding out data is not hard and we already have most of it | 03:05 |
| Burgundavia | I just don't think we realize it | 03:06 |
| Burgundavia | I will write an email tonight about it | 03:06 |
| bimberi | ok | 03:06 |
| bimberi | features isn't the right word btw. products are different and it is in the differences that they compete | 03:08 |
| bimberi | so it is the differences that home users want and value that we must find and emphasise (if we have them) | 03:09 |
| bimberi | i think lots of them are obvious - annoyances regarding viruses/spyware is a big one | 03:11 |
| bimberi | but there might be others we (as the apparently more computer literate) don't realise | 03:12 |
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| matthewrevell | morning | 09:59 |
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| matthewrevell | I've just changed Launchpad team memberships to never expire. | 03:06 |
| mdke | (evil laugh) | 03:07 |
| elkbuntu | w00t | 03:12 |
| matthewrevell | It didn't serve any purpose, that I could see, to automatically expire people's memberships after 30 days. | 03:14 |
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| elkbuntu | matthewrevell, i agree | 03:23 |
| matthewrevell | darkmatter_: Connection problems? :) | 03:25 |
| matthewrevell | elkbuntu: cool :) | 03:25 |
| darkmatter_ | nope... dbus problems... think they're mostly fixed now | 03:27 |
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| matthewrevell | What can Launchpad team admins do that members can't? | 05:10 |
| matthewrevell | Apart from changing the team description, member status etc | 05:10 |
| === mdke points matthewrevell towards #launchpad | ||
| matthewrevell | mdke: Didn't want to ask such a basic question in there. | 05:20 |
| matthewrevell | I'm just thinking of how to reply to Sladen's suggestion that I make Vid an admin so she can sort people's membership expiry | 05:20 |
| matthewrevell | I'm not against doing that, just want to know the full implications | 05:21 |
| adamant1988 | Hey all | 05:26 |
| adamant1988 | Guess what, I am getting 100 Ubuntu disks in the mail :) | 05:27 |
| matthewrevell | Cool, what do you plan to do with them? | 05:37 |
| mdke | matthewrevell: maybe assign bug contacts and similar tasks, not sure | 05:37 |
| mdke | asking in #launchpad would be justified i think | 05:37 |
| matthewrevell | mdke: righto, cheers. | 05:41 |
| adamant1988 | matthewrevell: you remember the local shop I was telling you about | 05:44 |
| adamant1988 | I'm going to distribute them there.... I'm working with a local printer to get small documentation to hand out with each disk. | 05:44 |
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