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| poningru | http://uf.freeculture.org/wiki/Linux_commercial | 05:36 |
|---|---|---|
| poningru | we are making a commercial | 05:36 |
| poningru | need help with the script | 05:36 |
| poningru | actual status: not funny | 05:36 |
| poningru | wanted: funny | 05:37 |
| tonyyarusso | Also, needs to be less like a job interview. | 05:38 |
| tonyyarusso | Mac and PC should be a little bit scared and incredulous, not interested. | 05:38 |
| poningru | yeah... | 05:40 |
| poningru | so write a new one :p | 05:40 |
| tonyyarusso | Meh | 05:40 |
| tonyyarusso | Maybe match feature for feature. Have PC be smug, "well I can __, bet you can't", reply | 05:40 |
| tonyyarusso | bring up the concerns people have | 05:41 |
| poningru | but it must be funny first | 05:41 |
| tonyyarusso | "People need to use me so they can open the documents people send them." | 05:41 |
| tonyyarusso | True. | 05:41 |
| tonyyarusso | Okay, which of the "Get a Mac" ads were really good, and why? | 05:42 |
| poningru | hmm | 05:43 |
| poningru | well all of them really... apart from like two | 05:43 |
| tonyyarusso | Okay, why? | 05:48 |
| tonyyarusso | What makes them funny? | 05:48 |
| tonyyarusso | Is it the words? The timing? The characters? The actions? | 05:49 |
| poningru | makes fun of 'pc' | 05:49 |
| poningru | the words | 05:49 |
| tonyyarusso | And why do we love making fun of PC so much? | 05:49 |
| poningru | cause most of it is true | 05:49 |
| tonyyarusso | Exactly | 05:49 |
| === poningru shakes fist at Hippocrates | ||
| Burgundavia | a better ad might be to highlight how many things run linux | 05:50 |
| tonyyarusso | So if we can subtly touch on the misgivings people have about their computers now, our work is practically done | 05:50 |
| Burgundavia | a sort of "Linux Inside" | 05:50 |
| tonyyarusso | Burgundavia: You mean like Google, the FAA, that sort of a list? | 05:50 |
| Burgundavia | no | 05:50 |
| Burgundavia | like in your home | 05:50 |
| tonyyarusso | ah | 05:50 |
| poningru | Burgundavia: very small amount... | 05:50 |
| poningru | Burgundavia: like tivo... a router maybe | 05:51 |
| Burgundavia | somebody walking through a house with a voice over showing all the things that run linux | 05:51 |
| tonyyarusso | Well, my laptop, my desktop, and my router is all here. | 05:51 |
| poningru | rofl | 05:51 |
| Burgundavia | gps, router, fridge, toaster, etc. | 05:51 |
| poningru | not your house tonyyarusso | 05:51 |
| poningru | fridge?? toaster?? | 05:51 |
| poningru | bad /. joke? | 05:51 |
| tonyyarusso | Okay, gps and router I can buy, not toaster | 05:51 |
| Burgundavia | I am certain we can find a fridge running linux | 05:51 |
| Burgundavia | and the toaster woudl be joke | 05:51 |
| tonyyarusso | What for? Why would a fridge need an OS? | 05:51 |
| Burgundavia | http://www.popsci.com/popsci/how20/b39fea1a2b097010vgnvcm1000004eecbccdrcrd.html | 05:52 |
| Burgundavia | the new fridges that have touch screens in them | 05:52 |
| tonyyarusso | What do they do... | 05:52 |
| Burgundavia | then as the devices are mentioned they would be replaced stuffed penguins of appropriate size | 05:52 |
| Burgundavia | at the end "The rest of your house runs Linux. Why not on your computers" | 05:52 |
| tonyyarusso | Okay, the keg fridge is fun. Does it lock the door? | 05:53 |
| Burgundavia | and then "Ubuntu: LInux for human beings" | 05:53 |
| poningru | ubuntu.com | 05:53 |
| tonyyarusso | "Because a computer is more complicated, and I have to interact with it more." | 05:54 |
| poningru | yeah I dont know about this Burgundavia | 05:54 |
| Burgundavia | it is at least original | 05:54 |
| Burgundavia | if people see your ad they are going to think Mac | 05:55 |
| Burgundavia | and more importantly, they are going to remember Mac | 05:55 |
| tonyyarusso | Yep | 05:55 |
| poningru | true | 05:56 |
| tonyyarusso | Also, you could do a line of "happy customer" themed ones. | 05:56 |
| poningru | but we can draw from that brand recognition | 05:56 |
| tonyyarusso | mini-ads, 15 seconds | 05:56 |
| poningru | keep in mind these cannot seem like actual ads | 05:56 |
| tonyyarusso | College student gets on the bus, sits down next to a friend, who is smiling wide. | 05:56 |
| Burgundavia | poningru: but the issue is: they are not going to remember Linux, they are going to remember Mac | 05:57 |
| Burgundavia | because they are "Mac ads" | 05:57 |
| tonyyarusso | "hey, you look happy. You must have finally gotten Windows to stop crashing so you could get that essay done in time, huh?" | 05:57 |
| poningru | Burgundavia: I dont know... if shift focus toward the ned | 05:57 |
| poningru | end* | 05:57 |
| tonyyarusso | "No, I gave up on that and used Linux instead" | 05:57 |
| Burgundavia | poningru: people don't remember content of ads | 05:57 |
| poningru | right | 05:57 |
| Burgundavia | they remember feelings and vague stuff | 05:57 |
| Burgundavia | white with people talking about computers == Mac | 05:58 |
| tonyyarusso | Hence my happy thoughts feeling trend | 05:58 |
| tonyyarusso | What do you think about something like that? | 05:58 |
| poningru | Burgundavia: thats why the mac spoof ad will only start off like that and shift to something else | 05:58 |
| Burgundavia | your draft is essentially a Mac ad | 05:58 |
| poningru | not mine | 05:58 |
| poningru | friends | 05:58 |
| Burgundavia | look, big ad houses never draw that chlose | 05:58 |
| tonyyarusso | Also, for my idea, not something on a blank background like the Mac ones, but more "real life situation", less staged-looking | 05:58 |
| poningru | we have to fix it | 05:58 |
| Burgundavia | for good reason | 05:59 |
| Burgundavia | if the professionals avoid it, so should we | 05:59 |
| poningru | I dont know about that | 05:59 |
| Burgundavia | professionals spend millions figuring out how to part us from our money | 05:59 |
| poningru | viral marketing != regular marketing | 05:59 |
| Burgundavia | still no reason to copy somebody else | 06:00 |
| poningru | anyway this is all preliminary... if we can come up with a better idea... | 06:01 |
| poningru | I am sure ffc can be convinced to do that | 06:01 |
| poningru | except it cant be a mundane ad... like those stupid firefox ones | 06:01 |
| tonyyarusso | Um, can someone give feedback on my thought? | 06:01 |
| poningru | tonyyarusso: I like it | 06:01 |
| poningru | but it again falls into that firefox like ads | 06:01 |
| tonyyarusso | poningru: What's good about it? How could it improve? | 06:02 |
| tonyyarusso | poningru: I never watched those actually, so I don't know what they were like. | 06:02 |
| poningru | tonyyarusso: they were just... some person going woah this is so cool and doing something crazy... like eating a phone | 06:02 |
| tonyyarusso | Okay, that's a little whacky | 06:03 |
| poningru | cause they were so blown away by the browser the person wasnt paying attention to anything else | 06:03 |
| tonyyarusso | I think we should try to go the reverse tack: People feel so "at home" in linux they hardly even notice - until the bank statement comes. | 06:04 |
| poningru | see I guess this will be hard to convey to people outside the US | 06:04 |
| poningru | but what I wanna do are SuperBowl quality ads | 06:04 |
| tonyyarusso | That's a high mark poningru | 06:05 |
| poningru | frack yeah | 06:05 |
| tonyyarusso | However, one objection to that: | 06:05 |
| Burgundavia | you know how much money people spend on superbowl ads? | 06:05 |
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| poningru | Burgundavia: I realize that | 06:06 |
| poningru | Burgundavia: but the quality usually does not come from the $$$ but the creativity behind it | 06:06 |
| poningru | as in the production budget | 06:06 |
| Burgundavia | lots of moeny | 06:06 |
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| tonyyarusso | Superbowl ads target a fairly low-intelligence sector of the population (no offense to anyone that actually watches it, but...), and so the utterly ridiculous factor works there. We need to be a little bit higher-strata than that to be taken seriously, because our market isn't the guys on the couch trying to get their wife to bring more beer. | 06:07 |
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| tonyyarusso | Quick: everybody ask a Windows user that they have up in Gaim what their concerns are about Linux that we should shoot down | 06:10 |
| poningru | games | 06:11 |
| poningru | and apperantly too hard to learn | 06:11 |
| tonyyarusso | Can we even pretend to compete in the games sector? | 06:12 |
| tonyyarusso | Probably not. | 06:12 |
| poningru | nope | 06:12 |
| tonyyarusso | So we'll go with the second, because that we can. | 06:12 |
| tonyyarusso | How would we prove to someone that it's not too hard to learn? | 06:12 |
| tonyyarusso | ime, most of them make that statement, but if you ask if they've ever tried, or even seen a Linux desktop, the answer is no. | 06:12 |
| poningru | bbl | 06:13 |
| poningru | gotta take care of couple of stuff | 06:13 |
| poningru | be back in like an hour | 06:14 |
| tonyyarusso | On the games front, apparently Laura is impressed by ppracer at least | 06:18 |
| tonyyarusso | That's a college student that likes random things perspective though, not a serious gamer's. | 06:19 |
| Burgundavia | we have a lot of "non-standard" games | 06:24 |
| Burgundavia | there is a huge market for "casual games" | 06:24 |
| tonyyarusso | True | 06:24 |
| tonyyarusso | Not as a primary point, but secondary | 06:24 |
| Burgundavia | yes | 06:25 |
| tonyyarusso | We have another idea, in the 15 second spot category: | 06:39 |
| tonyyarusso | Solely focused on price (hey, we're college kids). | 06:40 |
| tonyyarusso | Comparing what you get for $299. | 06:40 |
| tonyyarusso | Windows? or Ubuntu and an Xbox? | 06:40 |
| tonyyarusso | Windows? or Ubuntu and an iPod? | 06:40 |
| tonyyarusso | and a trip to Florida? | 06:41 |
| tonyyarusso | etc. | 06:41 |
| tonyyarusso | She suggested on scales, I think some of them might work with side by side cash registers | 06:41 |
| tonyyarusso | Also, Sponsor a child in Africa for X time and Ubuntu, or Windows? | 06:43 |
| Burgundavia | you have better things to do with your money | 06:43 |
| tonyyarusso | Yeah, that line of reasoning | 06:43 |
| Burgundavia | ... like eating (box of generic KD-stuff) | 06:43 |
| tonyyarusso | End with "What would YOU do with $300?" | 06:44 |
| Burgundavia | no mention of exact figures | 06:44 |
| tonyyarusso | How come? | 06:45 |
| Burgundavia | people do wierd things when money is mentioned | 06:45 |
| Madpilot | Don't forget that many people think of Windows as 'free' - after all, it's included in the cost of the PC they bought... | 06:46 |
| tonyyarusso | Yeah, but we can attack that too | 06:46 |
| Madpilot | Anyone ever gone into a computer store, looked at laptops, asked about prices, then asked, "So, how much would I save if I didn't by XP with that?" | 06:47 |
| tonyyarusso | What sort of weird things? | 06:48 |
| tonyyarusso | Sure, and they look at you confused. | 06:48 |
| tonyyarusso | Wouldn't the weird things they'd do be to our advantage, since we're saving them money? | 06:50 |
| tonyyarusso | One fun tack in the store is to be really interested, and lose all of it when they say they don't sell them without Windows. | 06:51 |
| tonyyarusso | Burgundavia: Can we mention figures that aren't in dollars? Like X weeks of generic KD? | 06:52 |
| Burgundavia | yes | 06:52 |
| Burgundavia | watch ads for a week | 06:52 |
| Burgundavia | unscoop your brain from the floor | 06:53 |
| Burgundavia | and think about what they all have in common | 06:53 |
| tonyyarusso | Burgundavia: ...I don't really watch TV | 06:53 |
| Burgundavia | nor do I | 06:53 |
| Burgundavia | however, I do pay attention to them when I do | 06:54 |
| Burgundavia | if you are selling someting people can go and buy, then they mention money | 06:55 |
| tonyyarusso | (Very few channels PLUS the power is out to that part of the house atm) | 06:55 |
| Burgundavia | if you can't, such as a service or a something software related, they don't | 06:55 |
| tonyyarusso | Okay | 06:56 |
| tonyyarusso | Madpilot: One of the problems we have because of that is that we're trying to convince people to switch, not just make the original choice. It seems like this would be easier if it was "Door 1 or Door 2", rather than "You live here; wanna relocate?" | 06:59 |
| Burgundavia | http://www.loadingreadyrun.com/videos/view/13/Rejected+%27Get+a+Mac%27+Ads | 07:05 |
| tonyyarusso | Quicktime? Hrm... | 07:06 |
| tonyyarusso | Is the IBM Linux ad series at all useful to our brainstorming? | 07:09 |
| Madpilot | Burgundavia, very strange. Even stranger than the real Mac Vs XP ads! | 07:12 |
| Burgundavia | Madpilot: those are local guys | 07:12 |
| Madpilot | local to us, you mean? | 07:12 |
| Burgundavia | yes | 07:12 |
| Madpilot | cool | 07:12 |
| Burgundavia | C dates Jeremy (the Mac guy) | 07:13 |
| === tonyyarusso needs to know how to play quicktime | ||
| Burgundavia | dated, rather | 07:13 |
| tonyyarusso | Wait, never mind. Got it | 07:14 |
| Burgundavia | it is called gstremaer | 07:14 |
| tonyyarusso | I like the juggling one | 07:17 |
| Burgundavia | http://www.loadingreadyrun.com/videos/view/29/OMG%21+Bears%21 | 07:17 |
| Madpilot | The ZOMGies one is worth downloading | 07:21 |
| BHSPitLappy | tonyyarusso, I think persuading the user to spend their 300 bucks on a DIFFERENT microsoft product is fishy ;) | 07:22 |
| BHSPitLappy | RE: xbox | 07:22 |
| tonyyarusso | BHSPitLappy: Yeah, not that specific one, Just "cool stuff that costs money" | 07:22 |
| BHSPitLappy | that's suggesting that MS actually makes decent stuff, and ubuntu is merely CHEAPER, not necessarily better | 07:23 |
| BHSPitLappy | you definitely don't want to suggest that ubuntu is only a good option because it's a ghetto, cheap alternative | 07:23 |
| tonyyarusso | Mauled by sharks? HAHAHA | 07:23 |
| BHSPitLappy | if windows were freeware, I wouldn't use it | 07:23 |
| tonyyarusso | Right, so let's have some of the other reasons | 07:24 |
| tonyyarusso | That was just one track we can pursue | 07:27 |
| BHSPitLappy | how much can we really legally reference windows? | 07:28 |
| tonyyarusso | No idea | 07:28 |
| BHSPitLappy | like, show a pseudo screen capture of something being really slow and then crashing, maybe a blue screen and frustration | 07:29 |
| BHSPitLappy | "Tired of THIS?" | 07:29 |
| BHSPitLappy | then 3d-cube transition over to an ubuntu desktop kicking ace, mention some of the key perks over major windows frustrations (rebooting, viruses) | 07:30 |
| BHSPitLappy | by the way, what are we brainstorming | 07:30 |
| tonyyarusso | Potential Linux ads | 07:33 |
| tonyyarusso | (The roflcopter?) | 07:33 |
| tonyyarusso | Burgundavia: "Apparently mauled by sharks" is golden | 07:35 |
| Burgundavia | indeed | 07:36 |
| Burgundavia | all good Canadian humour | 07:36 |
| poningru | yarr | 07:57 |
| BHSPitLappy | apparently I can't play those videos | 08:00 |
| BHSPitLappy | how do I make firefox use the mplayer plugin? | 08:00 |
| BHSPitLappy | I installed it via synaptic | 08:00 |
| BHSPitLappy | but that didn't cause it to USE it... | 08:00 |
| Madpilot | gxine plays most of them streaming; downloading the files gets totem-xine playing the rest that I've tried. | 08:00 |
| Burgundavia | I have not had any issue with totem-gstreamer | 08:01 |
| Burgundavia | suckas | 08:01 |
| BHSPitLappy | I just always use mplayer plugin | 08:01 |
| Burgundavia | it is crap | 08:01 |
| BHSPitLappy | (this is a fairly fresh install, though, so I don't have it back) | 08:01 |
| BHSPitLappy | is not | 08:01 |
| Madpilot | No catfights about media players, please... | 08:02 |
| BHSPitLappy | rawr! | 08:02 |
| === BHSPitLappy jumps | ||
| Burgundavia | I just get annoyed with mplayer people telling me how totem sucks | 08:03 |
| Burgundavia | time for some payback | 08:03 |
| poningru | HA | 08:15 |
| poningru | mplayer++ | 08:15 |
| poningru | totem teh suck | 08:15 |
| === poningru runs | ||
| BHSPitLappy | tru dat | 08:18 |
| Burgundavia | Madpilot: you seen this? http://youtube.com/watch?v=dPv8psZsvIU | 08:22 |
| Madpilot | Burgundavia, cool find. Bookmarked! | 08:26 |
| tonyyarusso | I can see home :) Good 'ol Northwest | 08:31 |
| Madpilot | we're right under that big stream heading north up & across the Pacific to Anchorage, Japan & the rest of the Orient | 08:33 |
| tonyyarusso | Yeah, MSP has a lot of flights serving Asia too | 08:33 |
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