/srv/irclogs.ubuntu.com/2007/12/05/#ubuntu-marketing.txt

=== tonyy is now known as tonyyarusso
=== MenZano is now known as MenZa
* Hobbsee waves. who owns ubuntustats?11:53
elkbuntubeuno ^^12:00
desertcThe marketing team would benefit from research wiki pages, such like this one: https://wiki.ubuntu.com/UKTeam/LinuxAndOSSResearchAndAdvocacy18:35
desertcThis is basic market research !!18:35
tonyyarussogrr, stop posting interesting-looking links to distract me!  :P18:44
desertcOn our mailing list, Eddie posted two other interesting links to wikipedia about writing 'whitepapers' and 'case studies' that I will refrain from posting, since they have had me reading them for most of an hour.18:46
tonyyarussohehe18:56
Burgundaviadesertc: market research is all fine and dandy, but a lot of it assumes you have limited resources of people and abundance of marketing collateral once you indentify your target19:11
Burgundaviacommunity driven stuff has the opposite problme19:11
desertcDo you see how a library in my town is very similar to a library in your town, and, so, if my library adopted an Ubuntu solution, then wouldn't you like to know the story behind it?  Most likely, the same steps that worked in my library will be at least applicable in your library.  This will be true for our state, city, federal governments, churches, schools, large corporations, and the list goes on...  I hate to see teams working separately19:16
desertc, trying to crack the same nuts.19:16
Burgundaviathe simple reality is that most of our wins are people to people talking19:18
desertcI know that is an important point.  Seems like most of the successful LoCo projects were accomplished because someone knew someone in an influential position, who allowed the team to perform a project.19:20
desertc(On another topic...) as much as I like the Ubuntu Highway poster, no where does it say that Ubuntu is for computers.19:21
Burgundaviayes, it needs to be coupled with some other poster19:21
desertc"Ubuntu is a GNU/Linux based operating system optimized for home and office use."19:22
desertcWith no context, people unfamiliar with computers will think Ubuntu is some process.19:23
desertcI thinkI am going to change it to say "Ubuntu is a computer operating system optimized for home and office use."19:24
=== juliux is now known as juliux_hsv
desertcNot sure why I didn't think to edit the poster before, with the license and the tools available.19:45
desertcI appreciate the effort, but he had a specific target audience in mind when he chose not to use the word computer and the words "GNU" and "Linux" both twice.20:10
desertcAround here, what's GNU is the weather, and Linux are the guys at the Roman bath houses who had their manly-bits removed.20:11
desertcAll done.  Sending it off to the printers.20:14
desertcI really like Kinkos online printing.  Reminds me of printing out to the one campus printer back in college.  ;)20:20
=== Spec is now known as x-spec-t

Generated by irclog2html.py 2.7 by Marius Gedminas - find it at mg.pov.lt!