/srv/irclogs.ubuntu.com/2009/03/24/#ubuntu-marketing.txt

goshawkhi17:04
goshawkis there any common adv to use for jaunty release parties?17:04
goshawki mean poster and so on17:04
ikoniais there any point to release parties ?17:11
goshawk?17:12
shahriar86@ goshawk & ikonia for both of you yes17:12
goshawki don't get the question17:12
shahriar86the idea is to let people know about the new release17:12
ikoniashahriar86: but does there need to be a "party" 17:12
shahriar86ikonia:  Party is just for fun.... not necessarily17:13
ikoniathe standard marketing should inform them17:13
goshawkyes17:13
shahriar86ikonia: standard marketing is boring (to be frank)17:13
goshawka common poster in which you just personalize date and location17:13
shahriar86people wont listen to you if you start a sell pitch to them17:13
goshawkwould be very helpful17:13
ikoniashahriar86: people are less likley to listen to a product marketed by a party17:13
shahriar86ikonia:  I disagree (just my view)17:14
ikoniaand mine17:14
shahriar86:)17:14
ikonianot based on fact just my experiences 17:14
shahriar86I have been holding regular release parties in my City and its a success17:14
shahriar86everytime I manage to get 100+ attendees and atleast 60% of them converts17:14
ikoniaI'd put money that most of the people who turn up are already ubuntu users and already know about the release 17:14
shahriar86true...17:15
shahriar86but then you must do the marketing different17:15
shahriar86*differently17:15
shahriar86I/we start at unknown places where most people is not aware of it17:15
ikoniaI'd be more concerned about the out of date stuff 17:15
goshawkntwe17:15
goshawkbtw the swiss team did it17:15
goshawkhttps://wiki.ubuntu.com/SwissTeam/Artwork17:15
shahriar86I'm from a place where People still think of Linux for the geek17:15
ikoniaeg: Sun still advertising Ubuntu as a "certified hardware platform" for the T1 platform - however the last  "certfied" paltform was ubuntu 6.10 wich is EOL17:16
shahriar86:)17:16
ikoniagetting people like sun to pull that from their website would present a better front than having a party 17:16
shahriar86ikonia:  yes17:16
ikoniapresent a professional business product - thats the market that's missing17:16
ikoniathe home market is picking up fine on it's own17:16
shahriar86well I disagree again17:16
shahriar86do you know how many Organizations converted out of these Home user parties?17:17
shahriar86I managed to convert two large Universities in my city from these parties17:17
ikoniafrom experience a small amount and they will be SME 17:17
ikoniaat best17:17
shahriar86its all about getting it right17:17
shahriar86*presenting it right17:17
ikoniaA Universities is not a business/business product17:17
shahriar86ok. but thats a start17:18
ikoniano, thats a different market17:18
ikoniaI see what you're saying17:18
shahriar86if students start using it at their educational sector they will start learning & implementing them on their work field17:18
ikoniano they won't17:18
shahriar86:)17:18
ikoniayou don't implment what you learn on17:18
ikoniayou implment what is the right solution 17:19
ikoniaimplement17:19
shahriar86and what's the right solution?17:19
ikoniafor a business - not ubuntu at the moment17:19
ikoniaor for most businesses - not ubuntu I should say 17:19
shahriar86yes17:19
ikoniaI'm sure the odd one would benifit17:19
shahriar86Ubuntu is for general user.... converting them17:19
ikoniano its not17:19
ikoniaor "no it shouldn't be" 17:19
shahriar86If you want for Business go for RHL or Debian17:20
shahriar86more powerful....17:20
ikoniaand that's where you marketing is flawed17:20
ikoniathats the focus17:20
ikoniathe home user market is ticking along quite well17:20
shahriar86ok listening......17:20
ikonia(I don't  mean "you" ) 17:20
shahriar86no problem17:20
ikoniaI meant the ubuntu marketing and this "#bug1" stuff17:21
shahriar86humm ok17:21
shahriar86right now we are not at that stage yet (sorry)17:21
ikoniathe home user pickup has been fantastic, and is still coming along well17:21
ikoniashahriar86: right - if you're not at this stage stop signing deals such as the Sun one, and the dell one then making an marketing mess of it17:22
ikonia(again not you) 17:22
shahriar86:)17:22
shahriar86I still want to target the Young people who might now use it in their house or Uni pc 17:22
shahriar86but in a process they will start using it on their work pc17:23
ikoniado that then, but that's plodding along fine on its own17:23
shahriar86that will create demand....17:23
ikoniashahriar86: no they won't use it on a work PC17:23
ikoniano that won't create a demand17:23
ikoniathe user doest dictate what a busines does17:23
shahriar86ikonia:  I have been seeing result :)17:23
shahriar86well I might be saying about SME17:23
ikoniashahriar86: sorry but thats nonsense 17:23
ikoniashahriar86: a user doest decide what OS a business runs17:23
ikoniaunless it's a 2 man business17:24
shahriar86but most organization we have is SME17:24
ikoniaubuntu has pretty much no business market17:24
ikoniadesktop or server as I understand it17:24
shahriar86well ikonia I'm not sure what market you operate or I operate17:24
shahriar86your market might be slightly well developed17:25
shahriar86*for businesses17:25
ikoniashahriar86: I work with startups to multi-national enterprise17:25
shahriar86we do not have IT system in most of businesses we are still on the phrase of Paper work17:25
ikoniashahriar86: what country are you in ?17:25
shahriar86Bangladesh17:26
ikoniaBangladesh has a well developed IT backbone, hence why it's a bit out sourcing centre for Europe and the USA 17:26
shahriar86no it does not17:26
ikonia???17:27
shahriar86* those company who are actually outsourcing they are getting their IT startup from Europe or US entrapreners17:27
ikoniayes, but they are still working on a solid IT infrastructure17:27
ikoniawhere they get money/business from is irelevant17:27
shahriar86if you want me to be honest then I will say that Bangladesh has no working IT sector17:28
ikoniainteresting17:28
shahriar86or I can say just to save the face of my country that yes you are right17:28
ikoniashahriar86: there is nothing to save face about17:28
ikoniathe ammount of outsourcing deals I work with that are based on lies - that is no surprise to me17:29
shahriar86as I told earlier most Businesses dont have any IT department...... not even a single pc to store their info.... most are still cabinate & paper work17:29
ikoniaapologies for dragging the topic away from the release party, got carried away 17:29
shahriar86oops17:29
shahriar86my bad :P17:30
ikonianot at all - that was my fault17:30
shahriar86as I was saying the relation with release parties and Businessed17:30
ikoniabusinesses from experience will not be interested/turn up to things like release parties17:30
shahriar86it is like this that our IT system is running based on the experties of the frashly graduates17:30
ikoniathey want market facts and serious presentations17:30
shahriar86*freshly17:30
shahriar86yes that is on matured market17:31
ikoniano, on startups too17:31
shahriar86you would be surprised how many decisions are made based on the "comment of fresh graduates"17:31
ikoniathe ammount of startups I work with that want evidence to backup your stratergy for them is pretty much %9517:31
shahriar86:)17:31
ikoniashahriar86: maybe in India - but certainly not in the western world17:32
shahriar86ok first its not India :(17:32
ikoniaoh really, apologies17:32
shahriar86Indian market is more matured than us17:32
ikoniaI thought it was part of Indian 17:32
ikoniaIndia17:32
ikoniahence why I thought it was mature17:32
shahriar86no you mistaken with Bangalor17:32
ikoniamy apologies17:32
shahriar86Bangalor is heart of Indian IT sector17:32
shahriar86Bangladesh is another country17:33
shahriar86*well its neibour17:33
ikoniamy georgraphy is bad 17:33
shahriar86perdon my spelling :)17:33
shahriar86no problem17:33
ikoniaI thought it was pretty much the same place - yes neighbours17:33
shahriar86yes I agree with you Bangalor, India is much more matured market17:33
shahriar86if you compare Indian market with our market I will still comment we are still on the 80's era17:34
shahriar86any way I'm still open for your suggestions17:35
shahriar86please continue17:35
ikonianot really much you can do for your market that I can think of17:35
ikoniaI was more interested in targeting the Western world 17:36
shahriar86oh ok17:36
shahriar86yes then I will agree that Western or matured market should target Businesses directly as a solution provider17:36
shahriar86may be not as Ubuntu itself customized solution might work17:36
ikoniaUbuntu is not a solution I could easy recommend 17:37
ikonia(at this moment in time) 17:37
shahriar86:)17:37
shahriar86true sometime I also feel that17:37
shahriar86nothing much is there for businesses.....17:38
ikoniamust fly17:39
ikoniasorry for taking it away from release party17:40
shahriar86humm17:40
ikoniawasn't intention, got caught up in dicussion17:40
ikoniadiscussion17:40
shahriar86I would agree with you Promotional activities for Businesses would be more productive than Release parties in Developed market17:40
shahriar86but for less developed market we still need to capture the young (future representatives)17:41
shahriar86ikonia:  you seem to be in the field for long term17:43
shahriar86if you are not busy I would like to know more about your view17:43
shahriar86even if its not about release party17:43

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