/srv/irclogs.ubuntu.com/2010/02/04/#ubuntu-marketing.txt

=== huayra_ is now known as hubuntu
=== hubuntu is now known as huayra
huayrapeople 21:12
huayrais anyone here alive?21:13
huayraI have some ideas on how to align our marketing efforts21:13
huayraand I really believe they might works as I am thinking both in the local and the global spheres of our community21:13
huayra1. Our marketing should be cycle based (aligned with the Ubuntu release)21:14
huayra 2. We should be campaign focused (so people can work in the campaign they want and that they are most passionated about)21:14
huayra3. Our structure should be focused on the local activities, while the centralized team should commit to deliver new campaign concepts and make material available, or at least make the material sharing platform a reality21:15
huayraNumber 3. could be driven with a marketing site that is a resource for the campaign areas we have21:16
huayraI have seen this model in many NGOs/CSOs (Norwegian People's Aid, Changemaker, Greenpeace)21:17
huayraand it seems to me that it helps drive focus over time and the structure suits perfectly for activist such as the ubunter@s around the world21:17
huayraThoughts?21:17

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