=== med_out is now known as med === med is now known as medberry === medberry is now known as med_out === _LibertyZero is now known as LibertyZero === JoeMaverickSett is now known as MavJS === dreaded66 is now known as fyrfaktry [15:08] can anyone help me here? [15:12] roy_: Whats up? [15:12] fine [15:12] hey can you help me here installing open source drivers over fglrx? [15:12] the fglrx locks up my system whe playing [15:12] giving two boom errors in kernel log [15:13] and then locking up [15:13] I never do it [15:13] so i want to install the open source drivers which i also heard give a better performance [15:13] What problem? [15:14] that right now tthis is the status: OpenGL renderer string: Software Rasterizer [15:15] and i want hardware support for my hd3850 [15:15] can you help me with that? [15:17] Unfortunately, I can't help you. Ask on #ubuntu [15:18] ok thanks anyway, thats what im doing now [15:57] hi [15:57] hello we'll be starting UCW shortly. please standby. [15:57] ok thnx [15:58] and soon the Classbot will change the topic and give you some flashy slides to look at... hopefully ;) === ChanServ changed the topic of #ubuntu-classroom to: Welcome to the Ubuntu Classroom - https://wiki.ubuntu.com/Classroom || Support in #ubuntu || Upcoming Schedule: http://is.gd/8rtIi || Questions in #ubuntu-classroom-chat || Event: Ubuntu Community Week - Current Session: An Introduction to Ubuntu Community Week - Instructors: rrnwexec - Slides: http://is.gd/R2etxs [16:00] :) [16:00] Slides for An Introduction to Ubuntu Community Week: https://wiki.ubuntu.com/UbuntuCommunityWeek/oneiric/slides?action=AttachFile&do=get&target=session01.pdf [16:00] Logs for this session will be available at http://irclogs.ubuntu.com/2011/07/18/%23ubuntu-classroom.html following the conclusion of the session. [16:00] Before I start I want to thank all of you for taking time out of your busy schedules to join us for our our first ever Ubuntu Community Week. [16:01] I know you have many competing demands on your time. Thank you for giving Ubuntu priority. [16:01] An introduction is in order. I'm Randall Ross, the Community Manager of the Ubuntu Vancouver LoCo (local community) in Vancouver Canada. [16:01] [SLIDE 1] (see slide 1) [16:02] If you haven't already, Please open my slides and follow along. [16:02] So... I'm Randall :) [16:02] I'm also often called the "Ubuntu Buzz Generator" as my personal mission is to ensure that Ubuntu remains on the minds of as many people as possible at all times. [16:03] (and that's often) [16:03] In an age of attention scarcity, that requires buzz. If you google "Randall Ross Ubuntu", you'll get more information than you ever asked for on ways that I am trying to do that. [16:04] I almost forgot: If you have Lernid installed on your Ubuntu system, you should be able to use it as an alternative to IRC. https://wiki.ubuntu.com/Lernid (it's optional, and we're testing it, so be patient if things aren't 100%) [16:04] Also, if you want to ask a question please type your question in in #ubuntu-classroom-chat as follows: [16:04] QUESTION: [16:04] You can ask a question at any time but I will save the questions for after my presentation, so please be patient. [16:05] Please ask questions that are relevant to Ubuntu community and please include your city/town name as I love to hear where Ubuntu people are. [16:05] It's one of the most fun parts of hosting sessions like this. :) [16:05] So, how did we get here? [16:05] "It was a bright cold day in April, and the clocks were striking thirteen." [16:06] Oops, wrong story ;) But more on that later. [16:06] Actually back in May 2011 I attended the amazing "Ubuntu Developer Summit" (Oneiric) in Budapest === zkriesse_ is now known as Guest48804 [16:06] Hungary and met a bunch of great people that help make Ubuntu what is is. [16:06] One of them was Jono Bacon. (A real nice guy!) [16:06] Over several discussions Jono and I talked about ways to continue to make Ubuntu community bigger, stronger and faster! [16:07] (see slide 2). [16:07] One part of this vision was to have a whole week of online learning sessions that just focus on the community aspects of the project. [16:07] I can't take credit for this idea though. It was Jono's :) [16:07] An idea that what was later to be called "Ubuntu Community Week". Pretty original huh? [16:08] (I had several earlier working titles for the week, but Ubuntu Community Week seemed to sum it up nicely.) [16:08] * And I wanted to avoid the word "LoCo" in our title, as it tends to make people giggle in Spanish-speaking parts of the world. [16:08] The word community is tossed around a lot, and it will be used extensively throughout the week. [16:08] To prevent confusion I'd like to offer up my definition and the one that will be used for the purposes of these sessions. [16:09] (You can get a lot more info in Jono's book by the way. "The Art of Community") [16:09] Community is a "gathering of people that share a common space and purpose, usually in close physical proximity to one another. [16:09] Communities collaborate and share amongst members." [16:10] It's a pretty simple definition, but also a subtle one. Let me explain: [16:10] In the world of software projects (like Ubuntu), we tend to think of community as the collection of developers that collaborate to write code, to package, to test, and to work on other technical stuff. [16:10] This is a valid definition (especially when a project is just starting), but for our purposes it is too constrained. [16:11] In Ubuntu, there is a broader community that includes developers but also artists, designers, project managers, translators, managers, marketers, and many more. However even this description is too constrained. [16:11] It nicely sums up what we might call "Ubuntu contributors" but it still excludes the largest group: people who "just" use Ubuntu and love Ubuntu. [16:11] So as we go through this session and this week, please keep that definition in mind. [16:12] Community includes *everyone*. It includes your mom, your neighbour, your spouse, your grocer, your teacher,... [16:12] ... and even your kayak instructor. If they use Ubuntu, they're a part of it. [16:12] ;) [16:12] [SLIDE 11] [16:12] (see slide 11) [16:13] sorry, i may bounce around a bit on the slide ordering. [16:13] So here we are. From our dimly lit rooms, we're watching text flow across the screen. [16:13] Seems a bit lonely, doesn't it? [16:13] That's another reason I wanted to have UCW (I'll call it that from now on because I'm a slow typist). [16:13] Part of UCW is about inspiring people to get out of their basements, away from their terminals and chat screens, and out into the real-world, that place sometimes referred to as "meatspace". [16:14] Now that 20 million people worldwide enjoy Ubuntu, there literally are Ubuntu humans everywhere. [16:14] There are people using and enjoying Ubuntu in your town. [16:14] Depending on who you ask, free operating systems (based on a free kernel) enjoy about 1% market share (on client computers). [16:14] Of those about 50% run Ubuntu. [16:14] That means 0.5% of the people in your town or city are running Ubuntu. [16:15] So some easy math should tell you that you are not alone. [16:15] If your town has 10,000 people in it, you'll likely be able to find 50 people just like you. Well, maybe not exactly like you ;) [16:15] Pretty cool huh? If your town has more than 200 people, you are not alone! [16:15] how many of you live in towns bigger than that? Congratulations. [16:16] I wanted to provide some tips and pointers for finding these people. So I themed the first part of UCW "Find". [16:16] Sessions were chosen to help you find your community, or to start one. [16:16] Or to get the word out to others in your community that an Ubuntu group exists. [16:16] Alan Bell is going to share some ideas he has about mapping our local communities to make them easier to find. [16:16] [SLIDE 4] [16:16] (see slide 4) [16:17] Charlene Tessier is going to talk about using community events like farmers' markets to raise awareness. [16:17] I've had the pleasure of working with Charlene at some of these markets and believe me, it's interesting and illuminating to hear what people say when they encounter Ubuntu for the first time. [16:17] Today, Martin Owens is going to teach you how to make quality Ubuntu promotional materials to print and poster your city. [16:18] By the way, this one is near and dear to my heart as Ubuntu Vancouver has been out on the streets many times postering and flyering the city. And, it works! [16:18] [SLIDE 5] [16:18] (see slide 5) [16:19] When you locate your Ubuntu community, good things can happen. First, you'll have a support network. [16:19] People that you can meet that can help you out, share tips and tricks, and generally make your Ubuntu experience even better. [16:19] Secondly, you'll get past that hesitation to recommend Ubuntu to . [16:19] When there's no peer support around, people are reluctant to recommend something new as they fear being the perpetual "support person". === zkriesse__ is now known as zkriesse_ [16:20] That constrains Ubuntu's growth. Bad. Very bad. [16:20] Also, it's fun to hang out with the Ubuntu crowd. When I do, I tend to hear less complaints about computers and more enthusiasm about technology and progress. [16:20] Less griping. More fun. Try it. === marsel is now known as Guest11097 [16:20] [SLIDE 8] [16:20] (see slide 8) [16:20] It really happens! [16:20] Speaking of growth, at UDS-O in Budapest, Mark Shuttleworth (sabdfl) announced our 4-year goal: [16:21] 200 million Ubuntu users worldwide. [16:21] It's lofty but I feel it's achievable if we *all* push hard. [16:21] We need to set big goals if we want to be big. [16:21] With 20 million users currently, that means a factor of 10 growth, or an order of magnitude. [16:21] One of the best ways I know to grow the use of Ubuntu is to grow the community that is exposed to it and thrilled by it. [16:22] [SLIDE 2] [16:22] (see slide 2) [16:22] Word of mouth and social marketing are powerful. [16:22] So, from a community management perspective we should be thinking in terms of our communities growing ten-fold and having 10 times as many people out spreading the word. [16:22] This is why I themed a part of UCW "Grow". Growth is good. [16:23] But what if you're not a community leader/organizer/manager? Is there still a role to play? Absolutely! [16:24] As an Ubuntu user and advocate you can still help find people, [16:24] gather them together and identify people that like to lead (and hopefully are good at it.) [16:24] [SLIDE 3] [16:24] (see slide 3) [16:24] This can start very simply. [16:25] Nathan Haines is going to talk about ways to start simple "Ubuntu Hour" events in your town. [16:25] (Do you have his card?) [16:25] ;) [16:25] Alan Pope is going to talk about podcasting to spread the word about your community. [16:26] Speaking of podcasting, check out the most recent episode of "Linux Outlaws" to hear an interview about UCW. [16:26] Also this week, Jono Bacon will share some tips about what you might need to make a community. [16:26] He's going to teach you how to "Bake a LoCo", which is super-cool, givien the fact that he literally wrote the book. [16:27] And a little later, Omar Almahmoud is going to tell you how he started a community in Dubai. [16:27] It starts with one man's dream :) [16:27] Once an Ubuntu community has started, the journey begins. [16:27] How do you get the most from your community? [16:27] How do you ensure its health? [16:28] How do you reach out to other groups in your area and work constructively with them? [16:28] We have sessions for all those! [16:28] How do you make your community as large as possible? [16:28] From experience, there are distinct benefits from living in a place that has a vibrant and active local community. [16:28] [SLIDE 9] [16:29] (see slide 9) [16:29] You can even enjoy an Ubuntini with people that live near you! [16:29] (sorry, couldn't resist.) [16:29] From time to time though, communities will encounter "bad behaviour" ... :( [16:30] usually from a lone member or a small group of members. [16:30] No community is exempt from this. [16:30] Later this week, Joseph Liau is going to talk about how to recognize it, what to do when you see it, and how to get beyond it to keep a community healthy. [16:30] Moving along... How do you assemble a star team of Ubuntu community contributors? [16:31] Leandro Gomez is going to present (in Spanish) ways to train "ninjas" in your community to keep it vibrant. [16:31] (if you don't speak Spanish, don't worry... there's Google translate) [16:31] And, Chris Crisafulli of Ubuntu Florida Fame is going to share his ideas on how to make strong teams. [16:31] [SLIDE 10] [16:32] (see slide 10) [16:32] Princess Leia (Elizabeth Krumbach) will teach us how to work with other groups in our towns/cities to help one another and make community stronger as a result. [16:32] (I still can't believe she snagged that domain name. Great job on that.) [16:33] A short little pause so you can think up some questions [16:33] If you want to ask a question please type your question in in #ubuntu-classroom-chat as follows: [16:33] QUESTION: [16:33] (that tells me to pay attention) [16:34] We're just over half way through this session, and I'm very happy that so many of you have joined us today. [16:34] I hope this little intro I've presented gives you a glimpse into what's going on this week. [16:35] Of course there's so much material that I couldn't possibly even begin to summarize it all here. [16:35] Please tune into all the sessions and check out what all the fuss is all about. [16:36] Also, please take a look at all the Ubuntu Community Week Collector Cards as they will give you the faces and personalities behind the presentations. [16:36] You can find them all here: http://randall.executiv.es [16:36] (It's like Pokemon: Gotta Catch em All) [16:37] So, before Q+A (which is real soon now)... [16:37] would anyone like their "Ubuntu Community Week Collector Card" signed? [16:37] If so, please type: QUESTION: "Please sign for Firstname Lastname" (substituting your names of course) and I'll be happy to sign it here for you ;) [16:37] Maybe one day you can eBay it :P [16:38] [SLIDE 12] [16:38] (see slide 12) [16:39] I will now answer all your questions, or try to [16:39] Reminder: If you want to ask a question please type [16:39] QUESTION: "Your question here" in #ubuntu-classroom-chat [16:41] standing by [16:42] AlanBell asks: [QUESTION] so what did happen to card #16? [16:42] thanks Alan. Well, it's out there ;) [16:42] it's created and will be released into the wild shortly [16:43] just waiting on a certain rock star to help me do that! [16:43] sipherdee asked: "Please sign for Eric Beaurivage" (Montreal/Canada) - thanks for the UCW! [16:44] Eric! It is duly signed. Thank you so much for joining us :) [16:44] It's nice to see my friends from Quebec online. [16:44] Uxthui asked: "Please sign for Uxthui Toxth" [16:47] Uxthui: what a mysterious name? I wonder where you are from? [16:47] I'll sign it though :) Thanks for joining! [16:47] still with me :) [16:48] Uxthui asked: "What kind of events are most likely to attract people unfamiliar with open software? (Dubai)" [16:48] great question! [16:48] thanks for telling me you're in Dubai too :) [16:48] I' will speak from experience. Parties and social events [16:49] They are less intimidating to those on the other side of the chasm [16:49] Try to make them fun and inclusive. [16:49] roscoeyvr asked: Are there any plans afoot for Canonical to do any advertising globally with something like "Ubuntu | software worth looking at" aimed at End Users? That would make our job easier if the name was out there.....RoscoeYVR [16:50] There are 10 minutes remaining in the current session. [16:50] wow. good question, and maybe not one i can answer from my vantage point, but i'll tell you one thing [16:50] i've seen a marketing position posted on the Canonical jobs site. [16:50] so that's a focus. [16:51] and, from an Ubuntu Vancouver perspective, we have our Marketing Maven trying to rally support and ideas from the community about a good Ubuntu slogan [16:51] that's Charlene Tessier, presenting in just over 1 hour. [16:51] so i recommend that you talk to her too during her presentation. [16:52] Any more questions? [16:52] and... does anyone else want their card signed ;) [16:52] We have about 8 minutes to go. [16:53] Ok, let me put a question out for everone that is listening [16:53] *everyone [16:53] How many people are in your Ubuntu community, and where is it (city/town?) [16:54] You can tell me in #ubuntu-classroom-chat [16:54] nhaines asked: How can I not get my card signed? ;) Sign it to Nathan Haines (Los Angeles, California) [16:55] There are 5 minutes remaining in the current session. [16:55] hi Nathan! I'll gladly sign your card here [16:55] (did you see how I just did that?) ;) [16:55] also, come on up to Vancouver anytime and we can grab an Ubuntini. [16:55] Uxthui asked: "While I can understand why parties and similar social events are less intimidating to the general populace, it is difficult to convey the relation of technology to informal parties." [16:56] Good point, and that's a benefit. [16:56] People will come to social events and will have a good time [16:56] and when they do, the curiousity will grow [16:56] and the desire to hang out, come back, and be part of something great will grow. [16:56] Technology will follow. [16:57] well we're pretty much out of time here. I want to thank everyone again for joining. [16:58] Please enjoy Ubuntu Community Week! [16:58] Thanks for all your questions. [16:58] I'm available by email if you have more. [16:58] randall (at) executiv [dot] es. [16:58] Send me a note and say hi. [16:58] [SLIDE 13] [16:58] (see slide 13) [16:59] Bye for now my wonderful Ubuntu friends... See you in meatspace :) === ChanServ changed the topic of #ubuntu-classroom to: Welcome to the Ubuntu Classroom - https://wiki.ubuntu.com/Classroom || Support in #ubuntu || Upcoming Schedule: http://is.gd/8rtIi || Questions in #ubuntu-classroom-chat || Event: Ubuntu Community Week - Current Session: Find Your Local Community - Instructors: alanbell - Slides: http://is.gd/k6Fdeb [17:00] Slides for Find Your Local Community: https://wiki.ubuntu.com/UbuntuCommunityWeek/oneiric/slides?action=AttachFile&do=get&target=session02.pdf [17:00] Logs for this session will be available at http://irclogs.ubuntu.com/2011/07/18/%23ubuntu-classroom.html following the conclusion of the session. [17:00] yay [17:00] good $timeofday everyone [17:01] thanks rrnwexec for the first session and kicking off the event in style [17:01] a tough act to follow, but I will do my best :) [17:01] so we are going to talk about finding LoCo teams [17:01] making this easier is something that has been discussed many times over many years [17:03] at the Ubuntu Developer Summit in May there were a few sessions covering the topic [17:03] the main website we have for all information about LoCo teams is loco.ubuntu.com [17:04] the home page of loco.ubuntu.com http://loco.ubuntu.com shows as it's main feature a map of the world [17:04] and some tweets and other stuff we can come back to [17:04] the idea is you click your continent to help you find your local team [17:05] whichever continent you click on you end up on http://loco.ubuntu.com/teams it just scrolls to roughly the right place [17:06] in Europe there are I think 46 teams [17:06] 50 or so in North America [17:06] some teams are not obvious in their names or where they are sorted [17:07] for example if you live in St Petersburg, you might go looking for a Russia or Russian Federation team without realising there is a St Petersburg LoCo team [17:08] some teams map neatly to a country [17:08] some don't. Some are to a region of a country [17:08] others are non-geographic and focus on a language, wherever speakers might live [17:09] in some places people are members of multiple adjacent LoCo teams depending on the language they speak === WanderingCoder is now known as Guest27492 [17:10] so countries such as Belgium and Switzerland where there are regions within the country that speak distinct languages people might want to join a more language appropriate team than a locality team [17:10] so it is much much more complex than it initially sounds [17:11] after looking at it in some detail I came to the conclusion that whoever organised the planet did a spectacularly bad job of it [17:11] however we are not here to fix the world, just to make sense of it [17:11] so, there are some proposals to sort this out [17:12] https://lists.ubuntu.com/archives/loco-contacts/2011-June/005445.html [17:12] this proposal is to rename LoCo teams so that they follow a consistent naming convention based on ISO country codes [17:13] in itself, not a bad idea [17:13] but it doesn't go all the way to make things findable, the ISO country codes are not all that logical and unambiguous === ChanServ changed the topic of #ubuntu-classroom to: Welcome to the Ubuntu Classroom - https://wiki.ubuntu.com/Classroom || Support in #ubuntu || Upcoming Schedule: http://is.gd/8rtIi || Questions in #ubuntu-classroom-chat || Event: Ubuntu Community Week - Current Session: Find Your Local Community - Instructors: AlanBell - Slides: http://is.gd/k6Fdeb [17:14] Slides for Find Your Local Community: https://wiki.ubuntu.com/UbuntuCommunityWeek/oneiric/slides?action=AttachFile&do=get&target=session02.pdf [17:14] Logs for this session will be available at http://irclogs.ubuntu.com/2011/07/18/%23ubuntu-classroom.html following the conclusion of the session. [17:14] the ISO code for the UK is actually "GB", although "UK" is also reserved [17:15] and there are plenty of other oddities in it [17:16] plus the language thing and the not quite perfect mapping of countrys and teams === p is now known as Guest52394 [17:17] onderbakirtas asks: Is it possible to create a LoCo even if there is another one? [17:18] if your LoCo team exists and is a bit dormant, try to contact them in various ways and then take it up with the LoCo council [17:18] who can be found in #ubuntu-locoteams [17:19] skellat asked: If we go to naming communities based on ISO codes, will that result in change elsewhere such as localization packages? [17:19] not really, localisations are different things and based on locale settings such as en_GB [17:19] skellat asked: Further to my previous question, ISO codes typically refer to nation-states and other such entities. What do we do for LoCo groups at the level below that of the nation-state such as my own state's LoCo here in Ohio? [17:20] that would be ubuntu-us-oh or something, the proposal does allow regional loco teams to be named [17:21] however I don't think it fully solves the problem of findeability [17:21] so I think a naming convention would be a good thing to try to approximately follow [17:22] however the big list of team names is going to be a big list of team names however you cut it [17:22] what I want to do is click the world map, then see a map of Europe, then click the UK and find out about the teams here [17:23] which would be ubuntu-uk, the main approved team, plus ubuntu-cym, which focusses on the welsh translation and events in wales [17:25] the LoCo directory, loco.ubuntu.com is an open source website, and we can contribute improvements to it [17:25] so I did a bit of a proof of concept I would like to show you [17:25] might be a bit slow [17:26] skellat asked: To do a drill-down world map, would it perhaps be necessary to create a hierarchy of descriptors? If we're going to use ISO codes for the nation-states, entities below that level should build off the main descriptor. ubuntu-uk would be a United Kingdom-wide descriptor while ubuntu-uk-cym would focus on Wales, perhaps. [17:26] skellat: yes [17:26] http://libertus.co.uk:8000/europe/ [17:27] so putting the teams on a map does take a bit of work [17:27] I got a map of europe from wikimedia commons [17:28] the path for the area of each country is tagged with the iso code of the team [17:29] and as it is an svg we can use javascript to highlight it and pop up information about the teams associated with that country [17:29] so with this we can do a hierachical set of maps, and teams can be associated with multiple countries [17:29] and countries can have multiple teams [17:30] so this looks like a workable approach to me [17:30] I think we should have the list of all teams in europe below the map [17:31] and obviously need to do the same for the other continents [17:31] however the map is a bit slow to load as it is rather detailed [17:31] and the awesome doctormo has drawn some other maps http://divajutta.com/doctormo/locomap/usa/locomap-fill.svg [17:32] which look rather nice [17:32] http://divajutta.com/doctormo/locomap/map.svg [17:32] and that is a world map that zooms to continent level [17:33] so at this point I would like to take some feedback [17:33] what do you think of the different maps? [17:33] what information would you like on each country or state when you click on it? [17:33] who wants to help make this work? [17:36] 18:35 < tusuze> having the popup for the state name, website, irc, forums, and wiki is very concise , and it looks nice. [17:37] yeah I like that too, exposing some of the key contact info from the team page right on the map seems useful [17:39] * AlanBell goes to fix the problem [17:41] does http://libertus.co.uk:8000/europe/ work now? [17:41] * AlanBell sees people loading stuff :) [17:44] so that is my version, perhaps not as pretty as the other one [17:49] so http://people.ubuntu.com/~alanbell/Screenshot-Europe%20|%20Ubuntu%20LoCo%20Team%20Directory%20-%20Mozilla%20Firefox.png is a screenshot of it [17:49] I just wanted you to see the difference in appearance [17:49] so what we need is lightweight SVG maps of the continents [17:50] There are 10 minutes remaining in the current session. [17:50] each broken down into countrys with a sane naming convention or ISO codes as the ID of the shapes [17:50] and we need to do some tweaks to the loco directory data to associate teams with countries better [17:51] HTML5 would be great, do we have maps in such a format? [17:51] SVG is nice because maps exist in it [17:52] yes, countrys could be broken down into regions [17:53] however it might be best not to do that (except for North America) [17:53] just list all the teams that might be relevant to a country in the popup for that country [17:53] SVG is an HTML5 element is it not? [17:54] I don't think the naming convention is that great for associating teams with countries, however the database behind loco.ubuntu.com can easily accomodate such information [17:55] There are 5 minutes remaining in the current session. [17:55] so we are heading towards the end of this session now [17:55] the general principal is that we want to make it easy for someone who does not already know the name of their local team to find it [17:56] and I think the way to do that is with maps to country level [17:56] I have done a working prototype, and there are some prettier map concepts [17:57] we can discuss further in #ubuntu-locoteams and #ubuntu-website [17:57] if anyone wants to get the loco directory up and running locally we can help you do that [17:57] and what we really want is a set of maps [18:00] the workgroup involved is the loco council and the loco contacts really === ChanServ changed the topic of #ubuntu-classroom to: Welcome to the Ubuntu Classroom - https://wiki.ubuntu.com/Classroom || Support in #ubuntu || Upcoming Schedule: http://is.gd/8rtIi || Questions in #ubuntu-classroom-chat || Event: Ubuntu Community Week - Current Session: Organic Software: Marketing Ubuntu At Your Local Farmer's Market - Instructors: cmmtessier - Slides: http://is.gd/egnNvm [18:00] o/ [18:00] Slides for Organic Software: Marketing Ubuntu At Your Local Farmer's Market: https://wiki.ubuntu.com/UbuntuCommunityWeek/oneiric/slides?action=AttachFile&do=get&target=session03.pdf [18:00] thanks everyone [18:00] Logs for this session will be available at http://irclogs.ubuntu.com/2011/07/18/%23ubuntu-classroom.html following the conclusion of the session. [18:00] Hello Everyone [18:01] Just to let you know this is my first time doing this so let me know if I go off the track [18:01] I do have slides unfortunately due to time constraints I didn't get a chance to upload them. I will post them to the planet later today though. [18:02] So I guess I just begin [18:02] This talk is about Marketing to your Local Festivals and Markets [18:02] not solely farmer's markets - I should have changed that. [18:03] Grow Your Community with Diversity [18:03] Marketing Materials that Fit [18:03] Feet on the Street [18:03] Cost of Marketing [18:03] Be Consistent [18:03] Measuring Your Success [18:03] A Supportive Home [18:03] Start Now [18:03] I'm going to very quickly cover these topics - questions are welcome at the end [18:03] Grow Your Community with Diversity [18:05] Many people think that when we are doing marketing our goal is to find people already using ubuntu [18:05] as we know the OS market share ubuntu holds is about 1% [18:05] When I'm thinking about marketing I'm looking at that 99% [18:06] the ones not using Ubuntu [18:06] And so the first places we avoid marketing are tech based events/conferences [18:06] At these events we are merely hitting that 1% [18:06] So where can you find and market to that other 99% [18:08] The best place to start is to grab as your local newspaper, listen to local radio, look for adverts for local festivals. [18:08] Every city/town has them you may have already attended them in the past. === Aaaa_ is now known as Guest43254 [18:08] Select ones that would attract a diverse crowd- examples in Vancouver [18:09] Car Free Day, Greek Day, Free outdoor summer concert series, folk fest, and farmer's markets [18:10] Before you hit the streets you will need a common marketing message and marketing material [18:11] For example we give out small business card size info with a catch phrase like: Technology driving you crazy? Take Back Control - website to your local community [18:12] simple non- technical easy to understand messages work best. Remember you will be speaking to people who's first question is going to be What is ubuntu? [18:12] Trying to explain that in one concise sentence is a challenge but if you can then the next step would be to get them join the your local community where you can provide more support, education, help etc. [18:13] Feet on the Street [18:14] The only way to market - increase your local is to get physical people out on the street. [18:15] When we hit a festival/market our #1 goal is to talk to and hand out as much information as possible [18:16] Not to get into long and lengthy conversations. Why? because generally those that are engaging you in a lengthy conversation probably won't join and most likely will eat up your time if not be frustrating to talk to. [18:16] An example. [18:16] In June we went to hit Car free day [18:16] we started at about 2pm and finished at about 6pm [18:16] In that 4 hrs we gave out about 250-300 info cards [18:17] and probably spoke to close to 400 people [18:18] Oh I forgot to mention this in Marketing Materials - if you are able to get a banner even better - it draws a lot of attention and its great for opening conversations with people [18:18] Now I have classified 3 types of people to watch out for when marketing [18:18] The first is called: I'm using that [18:19] ok that's great but why are we here on the street? [18:19] On of the things we don't do is give out disks or even information besides the website during marketing [18:19] why? [18:20] because we are not here promoting on the software we are here to promote the community. [18:20] huge difference - if it was only about the software then I wouldn't bother directing you to a website and I would just hand out free disks. [18:21] So if that person says I'm using it - then say to them that's wonderful - did you know there is a community behind it and you are welcome to join it. [18:21] The person we either A) be surprised and very pleasant about it - taking the information or [18:22] B) sarcastic possibly even rude with comments - if so - my rule is smother them with kindness - Say to them well have a nice day hope to see you again soon. Don't argue or confront them this is not your target market [18:22] The second type of person is called the Talker, talker, talker [18:24] This is the person who merely wants to get into a lengthy conversation with you and really has no interest in what you are marketing. Make up every excuse to end the conversation. Say you are busy, say you really don't know anything, keep redirecting to the website. If all else fails say you need to use the bathroom and walk off for a while. Don't waste your time- [18:24] The third type of person is called the Hater [18:25] I have not met very many but they are out there - they are very loyal to their windows or mac and will try to get in a comparison arguing match with you. Again smother them with kindness - and say that's wonderful that works so well for you. I guess this just isn't for you. Have a nice day and if necessary treat them like a type 2 talker to end the conversation. [18:26] Cost of Marketing [18:26] Ok everyone knows marketing can be very expensive and time consuming and not very rewarding if you target the wrong place. [18:27] First off community festivals are generally held in public space and there for you can go do there and hand out market material its freedom of speech. [18:27] If the festival is fenced off or requires entrance fees then you probably just can't show up and start marketing. [18:28] Contact the festivals and farmer's markets in advance - be sure to tell them you are a non-profit orgs [18:28] generally they are more than happy to offer free or extremely low cost tables during the event. [18:29] Business card size marketing material - get more bang for your buck [18:30] don't make or give our large marketing material it will generally be wasted - in addition I go with the rule to not just give the material if the person says no or doesn't want it - don't give it. [18:30] Be Consistent [18:30] This is a challenge and one the more important points [18:30] if you do nothing else - [18:31] make a few easy to say and remember marketing messages - have people saying the same message. [18:32] Once you start to allow everyone to explain it their own way they may explain in a way that is either A) overly technical B) mis-informative C) confusing. [18:33] Generally we have found that if you can find people that our out going, smile and have the least amount of technical background they will be able to connect more with those at markets and festivals. [18:33] Measure Your Success [18:33]